It is a fact that sport has in the last few decades become a major economic activity that needs to thank mainly to the birth of the information age. Sponsorship, professional players, media right and many other business activities are now having a great impact on the nature of sport in China.
The next huge frontier is sports management in China. Sports form a great platform for marketing of business. Motorsports, basketball, tennis, and golf are developing in leaps and bounds. The professional tours including the F¨¦d¨¦ration Internationale de l¡®Automobile (FIA), the NBA, the Association of Tennis Professionals (ATP) and the Professional Golfers Association (PGA) are focusing more
and more attention on the China market. With this rapid internationalization comes promotion, media excitement, and a basis for high profile, sponsor-friendly sports and entertainment events, which will be a commercial winner.
AMA's partners have a long, successful history in the commercialization of the Olympic Games and commercialized sports events with links to many great talents in different sports fields; and our Asian partners have superb connections with the right people in China. Positive results in business are achieved through a combination of branding, sales and ultimate consumer loyalty, and marketing through sports will contribute significantly making those goals a reality.
AMA has partnered with Tiger Sports Limited and ready for exploitation of this golden opportunity.
Tiger Sports is registered in the Cayman Islands and has Beijing Branch..
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Clear Channel / SFX is a powerful, superbly positioned conglomerate in the United States and Europe.
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One of Clear Channel¡¯s top people, Donald L. Dell, and Dr. Po-Wen Huang of Taishan Capital Corporation were classmates at Yale.
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Clear Channel and Tiger Sports have already signed an initial cooperative contract.
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The U.S. partner of Tiger Sports will initially direct and oversee manage the company¡¯s activities, working together with a strong Chinese counterpart team
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Tiger Sports will essentially pursue sports, entertainment, and later the media businesses in China -- starting with sports, then phasing into the other areas.
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The 2008 Olympic Games in Beijing and the 2007 Special Olympics in Shanghai constitute a special target area of focus, presenting a large scope of opportunities for commercial exploitation.
Smooth operational implementation will be assured by strong partnership
arrangements with local and international sports marketing groups, event
management specialists, and PR firms including:
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International Management Group (IMG)
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Clear Channel Entertainment/SFX
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Ogilvy and Mather
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Burson-Marsteller
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eTo Sports (Beijing)
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3BM
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Blue Guangbiao Public Relations
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All Star Sports (Beijing)
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Sports Marketing International
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The Sheng Rong Group (Shanghai)
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